Netflix Stand-Up Branding System (January 2017)

My Role: Sr. Manager, Global Creative Marketing (Global Brand)

Opportunity: In 2017 Netflix is slated to launch 52 Original Stand-Up Comedy specials, making it the only global streaming destination for a wide range of stand-up comedy.  As a way to stake a claim in the market as a high-quality, global stand-up destination, I worked alongside our Brand Design team to build a unique 360 graphics and motion toolkit for all of our Stand-Up campaign assets.

We launched the toolkit with the release of the trailers for both Dave Chappelle and Amy Schumer's Original specials.