Netflix Global Launch - January 6, 2016

My Role: Project Manager / Creative Lead

On January 6, 2016 Netflix "flipped the switch" in over 190 countries around the world, making it the first global streaming service in the world.  CEO, Reed Hastings, made the announcement at CES at the end of his keynote presentation.  For the 6 months leading up to the announcement I worked as Project Lead, working cross-functionally with our Chief Communications Officer, CMO, and VP of Originals Marketing, as well as the PR and Social teams, to create a full run-of-show for the Global Launch announcement and social campaign.