GLOW Season 1 - Global Marketing Campaign (2017)

My Role: Sr. Manager, Global Creative Marketing

From Executive Producer Jenji Kohan, creator of Orange is the New Black, a comedy series following the lives of everyday women who get roped into the over-the-top world of 1980s female wrestling.

This season, we see their journey as they transform into their wrestling alter-egos.

Campaign Positioning: "Be the off-the-top-rope you."

Goals and Strategy: 

• Channel the over-the-top, bold and exciting energy of the series through eye-catching creative.

• Showcase the pedigree, “From the team that brought you Orange is the New Black” to drive viewership through an existing audience and activate word of mouth acquisition.

• Highlight, celebrate and empower the diverse cast of female actresses.

• Feature the ensemble cast but making Ruth (and Debbie) the gateways into the series. Also prominently feature Sam as our ringleader.