Content in Context - Netflix Lifestyle Shoot (2015)

My Role: Creative Lead

In an effort to move away from dry, inhuman, functional messaging in our content marketing, I worked with the Consumer Insights team to perform a test in which it was proven that showing the functionality of the Netflix service in real, human situations (and seamlessly integrated with our content) was far more effective than saying it with copy.  I worked with a Production Agency to create an extensive globally-scalable collection of "lifestyle" video assets that feature a global cast of people for the purpose of integrating into our Marketing, Product, and Partner Marketing materials.