“Marketing is no longer about the stuff that you make, but about the stories you tell.” - Seth Godin

WHO i am

Cassie K Tregellas

Where i LIVE

Los Angeles, CA

Current role

Sr. Manager, Global Creative Marketing - Netflix

I am a strategic and intuitive Creative Marketer who believes story-telling is at the heart of what drives brand awareness and growth. I believe collaborating with people who share values, but not opinions, is what yields the strongest results.   

Work Experience

2017

Sr. Manager, Global Creative Marketing (Brand/Originals)

Netflix

Brand Marketing:

Work cross-functionally with regional, PR, Social and Product teams to lead strategically-driven 360 Brand campaigns that integrate Netflix content to drive acquisition, raise Brand awareness and build moments of public joy.

Original Title Marketing:

Build innovative creative marketing campaigns across global 360 platforms that bring to life the vision of Netflix Original Series. 

2015 - 2016

Creative Lead, Global Creative Marketing (Global Brand)

Netflix

Brand Marketing:

With the mission to create a seamless integration of Netflix brand and content, I worked to build global creative platforms that used our original content to bring the brand to life across a range of platforms.

Global Launch:

In January, 2016 Netflix launched in over 190 countries around the world, making it the first global streaming service.  I was elected as the Project Lead to announce our global launch to the world.  Over several months I worked closely with our Chief Communications Officer, Chief Marketing Officer, VP of Global Creative Marketing, PR and Social teams to develop a launch campaign to announce #netflixeverywhere to the world at CES.

2013 - 2014

Creative Producer, Global Creative Marketing (Global Brand)

Netflix

Following the launch of the first Netflix original series, I was hired to build a strategic and creative platform for multi-title marketing, and to oversee the entire production process, working cross-functionally with internal regional teams.

Within my first 6 months at Netflix, I spearheaded a creative rebranding of our marketing materials which later informed the rebranding of the Netflix logo.